The Not-So-Secret ingredient to Business Success in the Medical Technology world Segmentation plays a pivotal role in driving commercial success. Despite …
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Redefining quality through the lens of value-based healthcare Outcomes is a way of talking about quality. However, quality has been a …
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Innovation – the “raison d’être” in Business It is the « raison d’être » of entrepreneurs, the mantra of companies, the mandate given …
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Value Propositions through the lens of the Job To Be Done “We need to sell more stuff!!!” I remember sitting at …
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Searching for “customer centricity ” on Google generates 15.8 million results. So, it’s important, right? It is how an organization generates …